Saturday, July 26, 2008

Learning new programming languages

In one of the newsgroups that I frequent, a fellow programmer was expressing the difficulty he is facing in learning a new programming language. That reminded me about the difficulties I faced in the past, and even now with regards to the same subject. It is easy to give up. To become discouraged. It, at times, seems all hopeless, and that nothing will ever stick into this thick skull of mine.

Like everything in life, time, practice and research (learning, education). Watching my 22 month daughter learn new things is amazing. How long it seemed before she could learn to walk. She tumbled and fell and hurt herself many times. But that is now all forgotten, and the hard work has paid off, because guess what, she walks and even runs, or at least some derivative or a fast waddle, now. Now it seems like an eternity before she starts to talk, but she is getting there, with a few sounds and words. But guess what, there is going to come a day, when her parents would seemingly wish she would stop talking. Programming is exactly the same. We must adapt to new ideas and new methods. For some that is difficult and painful, for others its a breeze. But once you have mastered the skills, and taken the time and discipline to complete the task, the results are fantastic. You look back and say to yourself that it was all worth it, and the journey was not that difficult. The strange thing is that the more you learn the easier it is to learn.

My encouragement to those of us who are embarking on the new journey of learning a new programming language, is stick to it. Persevere. It will eventually come right. I have started out on many new courses, currently I am building an Internet business. I am learning new things about the Internet, like Search Engine Optimization or SEO. I am trying to figure out what is the best look and layout for my homepage. But with trial and error, and time, I believe it will come right.

Don’t give up. Are you struggling? How has your learning curve progressed? Let me, and others know about your struggles and how you were able to overcome them. Share some tips and tricks that you have discovered. Encourage those of us who feel that we are at the bottom of the programmers pit. Leave a comment.

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Thursday, July 10, 2008

Multiple Search Engine Submissions and Spam

So I am reading up on SEO. I came to the conclusion that you have to submit stuff to the search engines. Things like sitemaps and my site URL etc. So I found an interesting piece of software, amongst the functions it has is the ability to submit to multiple search engines. Some of which I recognise, some I don’t.

So I think to myself what the heck. Lets try it, what can I lose. So I choose all the Search engines possible and click the submit after filling in some details. True to the software’s word, it submits my site to the Search Engines.

What I overlooked is that there was a small warning suggesting to use an alternate e-mail address. For spam reasons.

Boy am I regretting that. I have received more spam today than I ever did in my life. They just keep coming. Sure, some are not spam, and could be very useful. But I do not feel like wading through tons of e-mail to pick out the good ones. I have had to put up all sorts of rules to at least minimise the spam. Perhaps I should at some stage change my e-mail. But that's such a job, notifying friends and family and clients and co-workers.

My advice, if you are going to submit to lots of search engines, create a bogus e-mail or at least one of those public free one like gmail or yahoomail. You wont regret it.

I have to ask myself the question, now that I have learned a valuable lesson. Is it worth trying to your site publish to hundreds of search engines. Aren’t Google, MSN, and Yahoo, perhaps Alltheweb, and AltaVista the main ones. I could think of some local engines like Ananzi and Aardvark. But the list is probably 10 or less. My advice, is to be careful, choose your submissions. Make sure that it brings value to your business.

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Wednesday, July 9, 2008

I got Stumble upon horribly wrong

I guess I got this whole thing of stumble upon wrong. I read, "post blog". So I did. Guess what I found? It has some limitations. Stumbleupon thinks of it more as a review than a blog. If so, why not have things like, "My reviews", or "Post Review" or "Reviewed" rather than things like, "My Blog" or "Post Blog". Don't you think it's a bit confusing. I don't mind posting reviews. I mean I could even review my own or another blog if needed.
As a result of this, my carefully written blogs have been cut short in their prime. I look like a bit of an idiot.
Where do I find the "Blog"/"Review" limits?
Any one else have any other thoughts on this?

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Monday, July 7, 2008

Social Bookmark Sites to Help Improve Page Rank

Do social bookmark sites really help drive traffic to your site. Do they help in improving your sites page ranking. I wonder? It seems to me to be a catch 22 situation. In order for people to bookmark your site. They have to find it first. If people can find your site. What's the point in bookmarking it, if its just to drive traffic and improve rankings..

Well I am unsure about this. Seeing that I am also learning about SEO (Search Engine Optimisation) and have come across many sites that suggest this. I am going to try it. Apparently there is a lot of merit in bookmarking. I can see why. If you can get as many inbound links to your site the better.

But bookmarking is largely a human intervention. How do you get people to bookmark your site or blog if they do not know it exists or don’t really care. This is part of my overall research. It seams that it is but a part in a whole series of things to do to improve page rank and popularity.

So lets put it to the test.

So why don't you book mark this Blog. You can also go to my new web site. Integral Web Solutions Home of the Best web design, web development and search engine optimisation.
I am trying to claim this blog through Technorati. Lets see if it works.

Undergoing MyBlogLog Verification

Saturday, July 5, 2008


Just too many mistakes. We lost, well done All Blacks. If we could just learn to control the ball a bit more, and not concede so many penalties. We would be in a better position. I though we were not quite up to standard to win, and we weren't. We were put on the back foot from the get go. Always defending. The All Blacks have not lost against us at home for I think 10 years now.

Next week we try again. Maybe we can work on some discipline.

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Tri-Nation Springboks vs All Blacks

Some of you might not know anything about Rugby. But here in South Africa, rugby is a big big BIG thing. We boast as World Champions. Twice. No mean feat. Today we play one of our arch rivals. The All Blacks, New Zealand. Everyone is hoping that we will win. But I have my doubts. I think that we have lost a bit of cohesion and natural game flow. The all blacks seem to be a much tighter knit squad.
What do you think?
Can we win. Well its 5 min to kick off. Better get going.

Tri-Nations Springboks and The All Blacks

Some of you might not know anything about Rugby. But here in South Africa, rugby is a big big BIG thing. We boast as World Champions. Twice. No mean feat. Today we play one of our arch rivals. The All Blacks. Everyone is hoping that we will win. But I have my doubts. I think that we have lost a bit of cohesion and natural game flow. The all blacks seem to be a much tighter knit squad.
What do you think?
Can we win. Well its 5 min to kick off. Better get going.

Friday, July 4, 2008

Search Engine Optimisation for Absolute Beginners III

Gadgets! Who does not love gadgets? We have gadgets for almost everything. Tools to make life simpler and more efficient. to get the job done in less time with the least amount of energy expired. Tools that do a better job. From power tools to vacuum cleaners to cordless electric screw drivers to GPS devices and metal detectors. All theses tools help us in our daily lives. They make us more efficient, make us appear more professional, give us more time and less stress and perhaps even enable us to do that which we couldn’t do otherwise. Yes, tools and gadgets are mans best friend. Oops second best friend.

Why should SEO be any different. Many say that it should be left up to the professionals. Yes I agree in part. If you can do a reasonable job yourself, or you can’t afford the professionals or you are plain just stubborn, or what ever the reason, one should be able to at least attempt the job yourself. If you so feel inclined or forced to do it. Who doesn’t have some tools at home, power tools. Things to fix electrical appliances, or do the odd carpentry job, or even attempt to do some minor construction or building. Many have done some kind of DIY. Some have succeeded some have not. But then you will never know if you don’t try. Also, some just know themselves that if they attempt to fix the broken electrical plug they will die a horrible death. So they are very comfortable in hiring a professional.

SEO is no different. You can try and do the job manually, or you can make use of the vast number of tools that are available to you, or you can hire a professional. Seeing that this blog is for absolute beginners, we assume that you are not a professional and that you want to try this yourself. Believe me you CAN do just as good a job as any professional. It is not impossible. Hey, I am not a carpenter by any stretch of the imagination, but I have created some nifty looking woodwork pieces that have had my friend go GA GA.

So what I would like to do here is take a look at some tools that are available to us that can help us out with this SEO thing. Some are free, some require some form of payment and some are limited. But they all help. Before we delve into the nitty gritty of SEO and the strategy of SEO and all the cool stuff I described on my previous blog, lets look at some really cool and nifty tools.

I am gong to divide the tools into two categories, online and offline or desktop applications. Online typically speaks of web sites that enable you to do things, while offline typically requires you to download a program and run it to achieve your or the software's required goal. While some tools are not pure SEO tools but also incorporate SEM (Search Engine Marketing), which we will cover in another blog, they are all helpful in getting your site out there.

Online tools.

Seeing that most people find your site through some form of search engine, and that the most popular are Google, Yahoo and MSN. It stands to reason to see what they can offer when it comes to SEO. After all it is their domain isn’t it.


Google offer a wealth of tools and services for the armature and professional. Most you have to create a Google account for. But its free and well worth it.

1.Google Webmaster Tools.

Improve your site's visibility in Google search results. Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. All you have to do is add and verify your site.

Links are so important to a web site. Discover your link and query traffic View, classify, and download comprehensive data about internal and external links to your site. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.

Share information about your site. Tell Google about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let Google know how you would like the URLs that they index to appear.

View more information about your crawl errors with the new content analysis tool.

2.Google Analytics.

This is a fantastic tool. And its Free. Analyse your visitors. Google Analytics shows you which sites, search engines, and keywords refer your traffic and how visitors interact with your site. They have all sorts of graphs and trends. Statistics that you can drill down too. It is really cool and worth checking out.

3.Google Trends.

With Google Trends, you can compare what interest there is in your favourite topic or keyword. Enter up to five topics or keywords and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. You can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 100 fastest-rising search queries. This is great for optimising your keyword search phrases and terms.

4.Google Website Optimizer.

This tool allows you to test different web site designs and content to see which ones attract and keep visitors, which ones bring them back for more and ultimately which ones are converted into sales. What you do is you create a particular page design with particular content. Let the web site optimizer monitor it. Then create another similar but different page, and test that, so on and so on. Then compare the data to see what users and customers like.

5.Google Suggest.

A spin off of Google search, but with a twist. As you type, Google will offer suggestions and the approximate number of expected results. Not a fantastic tool. But sure does help to find out what keywords are popular and what similar searches others are doing.

6.Google Adwords.

Although Adwords is a pay service. They do have a section where you can do some sort of keyword analysis. You can search specific keywords. Then you get results back of related terms. Their relevance, and what their search volume is. I.E you don’t want to have a keyword term that people never use to search with.


This is essentially a Google homepage. Where you can put Google gadgets on. I especially like it, because you can put webmaster tool gadgets, Google Analytic gadgets. These give you a quick overview of how your site is performing, and it also gives you summary reports from theses various services. A one stop, quick glance overall reporting and notification strategy.

8.Adword Traffic Estimator.

This allows you to put in some specific keyword search terms, and then see the search volume. It also allows you to see how much the Internet Advertising community will pay for a particular keyword of phrase. This gives you an idea as to how important those keywords are.

These are just a few services from Google. We still have to look at what Microsoft can offer. They have some cool stuff too. There are also other online sites that can help. Like Alexa, Wordtracker, SEOBook, WebCEO and many others that hopefully I will have time to cover next. But the conclusion is, that there are ample tools out there to help you with your search engine optimisation efforts. It just takes time and effort to see results.

What are you're experiences? Have you played with theses tools yet? Which are your favourite? Drop me a comment and let me know.

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Wednesday, July 2, 2008

Search Engine Optimisation for Absolute Beginners II

I have been blessed with a 20 month old daughter. As a toddler she loves playing hide-n-seek. Only problem is that she screams every time I begin to look for her. Totally giving away her position. This totally epitomises Search Engine Optimisation.

We must not take the Alien route. You know, in cyberspace no one can hear you scream. We have to approach this with as much screaming as possible. Just like my daughter, we have to scream as loud and as hard and as often as we can. Just to get noticed, so that people who are looking for us can find us. We are not trying to hide from anyone, we are not trying to camouflage our web site. We want to be noticed.

So what is SEO or Search Engine Optimisation?

From Wiki: “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.”

So the big thing about SEO is improving the quality and quantity of traffic to your web site from search engines. This means that SE (search engines) must know you exist. They must also rank you high enough for a particular search word or phase in order to place you in the top search results. After all people are unlikely to scroll through pages and pages of information to find your site. At most they will probably go to three pages deep, maybe two or three more if they are looking for something specific. But this just means that their search term is not correct. What happens in most cases is that people often only click and consider the links returned by the first and maybe second pages of the search result.

SEO is not a once off thing, or some great magic wand that you wave. It’s a process. It’s a daily task. Something that you have to continually do for months and months. And then when you achieve the desired ranking, you have to work continually to keep it there. Because remember, there are other nasty people that are doing their utmost to knock you off your top ranking and to take your spot.

Search Engine Optimization-It's Not Rocket Science. Sure, you can get really complicated and technical with SEO, just like any other subject. However, search engine optimization at its heart is simple and clean. With a good strategy, and dedication. One step at a time. You can get your site ranked up there with the big boys. But don’t be deluded into believing that it will happen over night.

Think of yourself as a needle in a very very big hay-stack. Some one is looking for you with a magnet. You need to magnetise yourself in such a way that the magnet will pull you out of the clutter. How would you do this, electron by electron, atom by atom. Its a slow process. But soon enough you will be magnetised and bong, the magnet pulls you out. The only difference is that this is no ordinary magnet. It operates with a resonating frequency that you have to tune into, so that only you get pulled out amongst all the other needles. Naturally the ones closest to the top of the pile stand a better chance.

So where do I start?

1.Submit your site to the search engines.

This kinda seems obvious. But you need to let the major search engines know your alive. SE’s like Google, Yahoo, MSN all have pages where you can submit your site from.

2.Submit your site to directory services.

It does not stop at SE. Most beginners forget that a large part of ranking is about how popular you are on the Internet. One way to increase your popularity is by having links on other sites (I will chat about this in a later blog) that point to your site. Inbound links. One way to do that is to submit to directory services. Directories like DMOZ allow you to submit your site for free. There are other Directories around some are free some are not. Some are popular some are not. But most agree that DMOZ is the one to start out on.

3.Create a robots.txt file.

SE’s use what is called a robot to crawl the Internet and web sites so that they can gather information to be indexed and categorised. A robot is a program that automatically traverses the Web's hypertext structure by retrieving a document, and recursively retrieving all documents that are referenced. Web robots are sometimes referred to as Web Wanderers, Web Crawlers, or Spiders. Web site owners use the robots.txt file to give instructions about their site to web robots. What they can crawl and what not. How deep they can go in the site structure and where they are not allowed to crawl. Check out The Web Robots Pages for more information.

4.Submit a Sitemap.

A Sitemap is exactly what is says. It is a map of your site. Of every page in your site. This is used by search engines to help them traverse your site easily and to quickly index your pages. Otherwise they have to follow hyperlinks. If your page navigation is not good enough or very complicated with long URLs, then you're in trouble. In its simplest terms, a Sitemap is a list of the pages on your web site.

Creating and submitting a Sitemap helps make sure that search engines like Google know about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. In general, there are two types of sitemaps. The first type of sitemap is a HTML page listing the pages of your site - often by section - and is meant to help users find the information they need. Second, XML Sitemaps - usually called Sitemaps, with a capital S - are a way for you to give Google information about your site.

For more information go to Google's help centre for Sitemaps.

5.Content is King.

Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed robots. Content is King. Users like good content, its what brings them back. SE’s like good content, its what helps to increase your sites ranking for search phrases and keywords. If this was a broken record, it would be one worth listening too. Content is key in search engine optimization. Content is key in search engine optimization. Content is key in search engine optimization.

6.Simple Site design.

Sites that are successful in the search engine results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other aesthetic structures that are pleasing to the human eye but SE unfriendly, like Flash. SE’s do not like or care about cosmetics, yes, your site might win the Picasso award. But who cares if Google, ala no one, can find it.

They are also easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they're looking for; which is what? Of course, if you don’t know by now - content.

7.Well written Meta-Tags.

Meta tags-keyword, description, and titles - are important, but they won't make or break your site. Meta tags are merely part of your overall success strategy. They need to be well written with compelling, keyword phrase-heavy content that will entice the user click through from the search results page. Good choice of Keywords, page descriptions and titles will go a long way towards increasing your page ranking.

There is a whole other world around keyword research. But that's for another time. These need to reflect your site and business, but also have a high search usage, but low competition. Getting the right balance can be a task.

Building good keywords also takes time. Over time you will add more keywords, and subtract those that are not working for you. Keywords and phrases that are strategically placed and crafted into your web site and its content can significantly boost your ratings in search engine results. Lack of well-chosen keywords and phrases on your Web site is a very bad mistake to make, as search engine spiders depend on these to find your site; as well as search engine users. If you have not targeted specific and precise keywords for your web site, then you will not be easily found.

8.Link Building.

Part of achieving top search engine positions is through links from other Web pages. These links can come from people who like your site (natural links), reciprocal linking, directory submissions, one-way linking, multi-site linking and directory linking. Search engines rely a lot on human interaction and indirect rating of web pages. It stands to reason that if a lot of people like a particular site that SE’s will pay attention to this. How do people show that they like your site. By creating links on their site to your site. These are also known as inbound links.

Each of these linking strategies has specific descriptions that can be summed up as:

  • Reciprocal Linking = Site A links to Site B, Site B links back to Site A
  • One-Way Linking = Site B links to Site A
  • Multi-Site Linking = Site A links to Site B, Site B links to Site C, Site C links to Site D, and Site D links back to Site A.
  • Directory Linking = Site Directory A links to Site A

That seems simple enough. But it takes time and effort to come up with a successful link strategy and to build up good quality links. Most web site owners aren't willing to spend the time or don't have the time to spend on it.


One essential element of success which is mostly overlooked is to analyse the traffic that comes to your web site. By monitoring your web site statistics you can track visitor behaviour, popular keywords, frequented pages and other valuable information that can help strengthen weaknesses within your site.

Studying web site statistics should be a vital part in tracking your on-line marketing and search engine optimisation progress to ultimately help improve your site, converting more visitors to it. You need to know everything about how your visitors found you and how they interact with your site.

Understanding what visitors do on your site is crucial and by fixing possible errors, you could increase your sales in a very short time span.

You can sign up to Google Analytics to have a wide range of tools at your disposal. All free.

10.Black Hat SEO – No No.

What is Black Hat SEO. Black Hat search engine optimization is normally defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

  • Breaks search engine rules and regulations .
  • Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site .
  • Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Things like:

  • Keyword stuffing: Creating long lists of keywords and putting them onto your site with nothing else will get you penalized eventually by search engines.
  • Invisible text: This is putting lists of keywords where the text is the same colour as the background, therefore invisible to the human eye. Like white text on a white background. This is done in hopes of attracting more search engine spiders.
  • Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is put there fore the sole purpose of attracting search engine spiders, and attempting to trick them into indexing the site higher. Thereby increasing their page rank.

This is by no means complete. We will delve into this in more depth as time progresses. Just like you I am also learning. So if you have any ideas or insights, please drop me a comment. Tell me what you think. Also let me know what else you would like to learn about. If you need to learn about it, then chances are I do too. I help you, you help me.

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Tuesday, July 1, 2008

Search Engine Optimisation (SEO) for absolute beginners

If you are anything like me, you have gotten fed up with your job and your boss. You have seen how people can make money from being on the Internet. You have decided to quit your job, create an Internet company. Start developing a web site or a bunch of web sites for clients. For a month you are engrossed in your new found freedom, and you are excited at the prospect of great success.

You have just uploaded your sites to your ISP, made a few tweaks and improvements, you sit back and admire your work. You stand next to the telephone waiting in anticipation for the calls to come rolling in to enquire about your services. Alas, after an hour, no calls. Two hours go by. This is feeling like the time when your girlfriend dumped you and you were convinced that she would phone back begging to return. But, no, after three hours your legs are starting to shake, you are thirsty and hungry. …. Its 1:37 am, and still no phone call. Surely the USA is awake by now and they all should be calling you. No such luck. You half-heartedly drag yourself to bed, bitterly disappointed.

This goes on for days and even weeks. You wonder to your self what on earth is going on. Then you have a bright idea. Google. Use Google you dumb twit. So you fire up your PC. It hasn’t been on because you have been manning the telephone lines. You take five minute to type the search phrase into the Google search bar, because you’re so excited that your fingers can’t type correctly and you have to continually correct your typing. Eventually you click the search button. A page bursts onto your browser, your eye is drawn to the adds, but you are not there. No problem, you didn’t expect that as you never paid for any adds. You begin to scroll down eagerly waiting for the link to your site to pop out and hit you straight between the eyes. No, its not on the first page, not to worry, you have clicked the Google next button before, so you know where it is. You go to the second page. Scrolling down, you move slightly faster, its not there. Third page, NO. Fourth page, cant find it. You start to sweat. What is Google up to. Don’t they know where your site is. You have posted it onto the Internet. Google is suppose to search the Internet and find your site.

It is 5pm. You have mouse cramp, your elbows hurt, your eyes are red and bloodshot, burning like they are filled with pool acid. You have dislocated your shoulder. You soldier on. You have clicked on page 1042. You have scanned over 1 000 000 page links in Google. Your biggest nightmare has just arrived, you have still got over 16 000 000 links to scan. Where oh where is your site.

After two weeks of agonising searching you still have not found your site. You think to yourself. “No wonder nobody called me”. They could not find your site. What dawns on you is the terrifying thought that Google does not know about your site. You are sitting in the abyss of the Internet. The black hole of the World Wide Web. The ultimate game of Hide-‘n-go-seek. You’re hidden and NO ONE can find you. Hidden out here No one can hear you scream. But then, you remember. Google is your friend. Fire up that old PC, open the browser, go to the Google page. Type in “Why can’t I find my web site”.

Bam!!! Google knocks you right off your seat. You stand up, still groggy from the fall, staring at the screen. As the fog disappears and the screen begins to come into focus, a whole bunch of terms and phrases start dancing and singing before your eyes. Terms like: SEO, Search Engine Optimisation, SEM, Search Engine Marketing, Keywords, Meta Tag, Titles. What is this you ask? I did not know about this.

You do some more research. Then all of a sudden you are blinded by a big bright flash of light. What has happened? WWIII. A nuclear explosion? You rub your eyes, peer outside the window only to see that life still goes on. You soon realise that the light just came on in your head. The intensity burned away all the cobwebs, and you can see clearly now. You need to optimise your site so that the search engine can see it and rank it in order for it to appear on the top of the searches. But how do we do this. Ah, there is an add in Google for a company that does just that.

You hesitantly phone the number for the experts. After the very pleasant secretary redirects your call to the sales person. After your short discussion, you slowly fall backwards as the light starts to dim. You can’t breathe, you're going blind. Your hearing starts to fade. As you hit the floor with your head, you are knocked out for a few seconds. As you come too, you realise that you fainted. But what caused it. Oh yes you remember. It was the price those guys wanted to charge you to optimise your site. They must be mad.

You ask yourself. Can I do this. Is it that difficult. You eventually fall asleep exhausted, hungry (because you have no money to buy food). You start to dream of a brighter tomorrow on the Internet. Dream of search engines and keywords, of Google and yahoo. Over and over again you shout out “I have a dream”. In your ridiculous dream, you even come up with a joke:

“Knock Knock. Who’s there. Yah. Yah who? No Google.”

Your alarm clock wakes you up from your slumber. You sit bolt upright in bed. Today is the beginning of a bright new dawn. Today we do SEO and SEM. You fire up the old PC. Bring up your site. You stare blankly at the screen. With one question going through your mind.

Where do I start???????.

You then have a vision. You see a blog. A blog about Search Engine Optimisation for Beginners. It will be up tomorrow. You can’t wait.

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